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|Author by||: Jane Austen|
|Editor||: Pan Macmillan|
Jane Austen's most mature and wickedly satirical final novel with gorgeous illustrations. Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition features gorgeous illustrations by Hugh Thomson and an afterword by author and critic Henry Hitchings. Persuasion follows the story of Anne Elliott, who as a teenager was engaged to a seemingly ideal man, Frederick Wentworth. But after being persuaded by her friend Lady Russell that he is too poor to be a suitable match, Anne ends their engagement. When they are reacquainted eight years later, their circumstances are transformed: Frederick is returning triumphantly from the Napoleonic War, while Anne's fortunes are floundering. Will their past regrets prevent them from finding future happiness?
|Author by||: Christophe Morin,Patrick Renvoise|
|Editor||: John Wiley & Sons|
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
|Author by||: Jane Austen|
|Editor||: Harvard University Press|
This richly illustrated annotated edition brings unmatched vitality to Austen’s most passionate and introspective love story. Commentary alongside the text explains difficult allusions, while the Introduction explicates the novel’s central conflicts as well as its relationship to Austen’s other works and to those of her contemporaries.
|Author by||: Jane Austen|
|Editor||: BoD – Books on Demand|
27-year-old Anne Elliot is the second daughter of the widowed baronet Sir Walter Elliot, who unlike her vain father and sisters, is humble, sensible and modest. The Elliot family has to move house to lower their expenses and get out of debt. They rent their former home to an Admiral and his wife. The wife's brother, Navy Captain Frederick Wentworth, had been engaged to Anne in 1806, and now they meet again, both single and unattached, after no contact in more than seven years ...
|Author by||: Nick Kolenda|
"This is a book deserving of space on every consumer marketer's bookshelf." --Journal of Consumer Marketing Best known for his viral video, "Chat Roulette Mind Reading," Nick Kolenda is finally revealing some of the psychological secrets behind his mind reading feats. Using revolutionary principles from cognitive psychology, Nick has developed ways to subconsciously influence people's thoughts, and his "mind reading" demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that fascinating secret for the first time, and it explains how you can use those principles to subconsciously influence people's thoughts in your own life. Drawing on cutting-edge research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.
|Author by||: Arlene Dickinson|
|Editor||: HarperCollins Canada|
At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.
|Author by||: James W. Thompson|
|Editor||: Baker Academic|
This book is the culmination of a career of researching and teaching Paul's letters. Highly respected senior New Testament scholar James Thompson offers a unique approach to Pauline theology, focusing on Paul's attempts to persuade his audience toward moral formation. Thompson recognizes Paul as a pastor who brought together theology and rhetoric to encourage spiritual formation in his communities. Attempts to find total consistency in Paul's writings fail, says Thompson, because Paul's persuasive tactics changed depending on the situation he was addressing.
|Author by||: Garth S. Jowett,Victoria O'Donnell|
|Editor||: SAGE Publications|
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
|Author by||: Jane Austen,Patricia Meyer Spacks|
|Editor||: W. W. Norton|
Jane Austen's last complete novel is now available in a revised Norton Critical Edition. The volume emphasizes new trends in critical discourse, which have enormous importance for our understanding of Austen's achievement. This revised Norton Critical Edition is based on the first edition text (dated 1818, but likely issued in late 1817). The editor has spelled out ampersands and made superscript letters lowercased. The novel, which is accompanied by revised and expanded explanatory annotations, is followed by the two canceled chapters that comprise Persuasion?s original ending. ?Backgrounds and Contexts? collects contemporary assessments of Jane Austen as well as materials relating to the social issues of the day. Included are an excerpt from William Hayley?s 1785 ?Essay on Old Maids?; Austen?s letters to Fanny Knight, which reveal her skepticism about marriage as the key to happiness; Henry Austen?s memorial tribute to his famous sister; assessments by nineteenth-century critics Julia Kavanagh and Goldwin Smith, who viewed Austen as an unassuming, sheltered, and ?feminine? rural writer; and the perspective of Austen?s biographer, Geraldine Edith Mitten. The Second Edition emphasizes current critical scholarship, reflecting enormous shifts in our comprehension of Austen?s achievement and opening the door to new ways of thinking about Persuasion and its author. For the first time, we can think complexly about Austen living through the Napoleonic Wars on the Continent and experiencing their political repercussions at home?the same as everyone else in England at that time. Four new essays?by Linda Bree, Sidney Gottlieb, John Wiltshire, and David Monaghan?speak to these new perspectives; those by Gottlieb and Monaghan expand the conversation into film adaptations of the novel. A Chronology of Austen?s life and work, new to the Second Edition, is included along with an updated Selected Bibliography.
|Author by||: Jane Austen|
|Editor||: Random House|
WITH AN INTRODUCTION BY LYNNE TRUSS The Vintage Classics Austen series is designed by the writer and illustrator Leanne Shapton and introduced by some of our finest contemporary writers and Austen fans: Alexander McCall Smith, Lynne Truss, Amanda Vickery, Francesca Segal, P.D. James and Andrew Motion. 'It is a sort of private novel. In the heroine Anne Elliot, we have glimpses of Austen and what happened to her; the lost romance and the lost youth' Julian Fellowes Eight years ago Anne Elliot bowed to pressure from her family and made the decision not to marry the man she loved, Captain Wentworth. Now circumstances have conspired to bring him back into her social circle and Anne finds her old feelings for him reignited. However, when they meet again Wentworth behaves as if they are strangers and seems more interested in her friend Louisa. In this, her final novel, Jane Austen tells the story of a love that endures the tests of time and society with humour, insight and tenderness.
|Author by||: Robert B. Cialdini, PhD|
|Editor||: Harper Collins|
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
|Author by||: Herbert W. Simons|
|Editor||: Taylor & Francis|
Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Herbert W. Simons and Jean G. Jones draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level Highlights of this second edition include: An extensively revised approach, written with the needs of today’s undergraduate students in mind Contemporary examples, selected for relevance, currency, and appeal Updated discussions of theory and research, including cognitive psychology and neuroscience Current illustrations from advertising, politics, social movements, propaganda, and other sources. To reinforce the topics covered in each chapter, discussion questions, exercises, and key terms are included. Additional resources are available on the Companion Website (www.routledge.com/textbooks/simons), along with materials for instructors, including supplements for lectures and sample exam questions.
|Author by||: Maya Banks|
Serena, owner of an erotic fantasy company, has never given in to her own desire to be dominated by a man, until she meets Damon Roche, who wants to make Serena his permanent submissive.
|Author by||: Meg Wolitzer|
A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.
|Author by||: James Borg|
It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs. Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.
|Author by||: Garth Jowett,Victoria O'Donnell|
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
|Author by||: Sonali Dev|
From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.
|Author by||: Eric S. Knowles,Jay A. Linn|
|Editor||: Psychology Press|
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
|Author by||: Bob Burg|
|Editor||: Sound Wisdom|
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!