Made to Stick

Made to Stick
Author by: Chip Heath,Dan Heath
Release: 2007-01-02
Editor: Random House
Pages: 336
ISBN: 9781588365965
Language: un
Available :

SUMMARY:

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Made to Stick

Made to Stick
Author by: Chip Heath,Dan Heath
Release: 2010
Editor: Unknown
Pages: 323
ISBN: 0812982002
Language: un
Available :

SUMMARY:

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation prevented racial prejudice. It brings the principles of winning ideas - and tells how apply these rules to making a messages stick.

Upstream

Upstream
Author by: Dan Heath
Release: 2020-03-03
Editor: Simon and Schuster
Pages: 320
ISBN: 9781982134747
Language: en
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SUMMARY:

New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Decisive

Decisive
Author by: Chip Heath,Dan Heath
Release: 2013-03-26
Editor: Random House Canada
Pages: 320
ISBN: 9780307361141
Language: en
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SUMMARY:

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Switch

Switch
Author by: Chip Heath,Dan Heath
Release: 2010-02-16
Editor: Currency
Pages: 320
ISBN: 9780307590169
Language: en
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SUMMARY:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Power of Moments

The Power of Moments
Author by: Chip Heath,Dan Heath
Release: 2017-10-03
Editor: Simon and Schuster
Pages: 320
ISBN: 9781501147760
Language: en
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SUMMARY:

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Design for How People Think

Design for How People Think
Author by: John Whalen Ph.D.
Release: 2019-04-05
Editor: O'Reilly Media
Pages: 240
ISBN: 9781491985427
Language: en
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SUMMARY:

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Make It Stick

Make It Stick
Author by: Peter C. Brown,Henry L. Roediger (III),Mark A. McDaniel
Release: 2014-04-14
Editor: Harvard University Press
Pages: 313
ISBN: 9780674729018
Language: en
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SUMMARY:

Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.

Presentation Zen

Presentation Zen
Author by: Garr Reynolds
Release: 2009-04-15
Editor: Pearson Education
Pages: 240
ISBN: 9780321601896
Language: en
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SUMMARY:

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Stick and Stone

Stick and Stone
Author by: Beth Ferry
Release: 2015-04-07
Editor: Houghton Mifflin Harcourt
Pages: 48
ISBN: 9780544657458
Language: en
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SUMMARY:

When Stick rescues Stone from a prickly situation with a Pinecone, the pair becomes fast friends. But when Stick gets stuck, can Stone return the favor? Author Beth Ferry makes a memorable debut with a warm, rhyming text that includes a subtle anti-bullying message even the youngest reader will understand. New York Times bestselling illustrator Tom Lichtenheld imbues Stick and Stone with energy, emotion, and personality to spare. In this funny story about kindness and friendship, Stick and Stone join George and Martha, Frog and Toad, and Elephant and Piggie, as some of the best friend duos in children’s literature.

Making Vision Stick

Making Vision Stick
Author by: Andy Stanley
Release: 2009-05-26
Editor: Zondervan
Pages: 80
ISBN: 9780310313182
Language: en
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SUMMARY:

A vision. You as a leader may have it, but has your organization caught it? If a leader's vision is all about what could be and what should be, why are you buried under what is? Noted author and pastor Andy Stanley points out that if followers don't get the vision, it's because the leaders haven't delivered it. He reveals the three reasons vision doesn't stick. And then he delivers three ways to make vision stick, to make you a leader worth following:1. Cast vision strategically: defining your vision.2. Celebrate vision systematically: regularly rejoicing in the successes3. Live your vision continuously: putting your vision into practice in your own lifeWith Making Vision Stick, you'll learn how to propel you and your organization forward on the vision God has granted you.

Communicate to Influence How to Inspire Your Audience to Action

Communicate to Influence  How to Inspire Your Audience to Action
Author by: Ben Decker,Kelly Decker
Release: 2015-03-27
Editor: McGraw Hill Professional
Pages: 304
ISBN: 9780071839846
Language: en
Available :

SUMMARY:

"The gold standard for communication training programs." —USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring. BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

Hello My Name Is Awesome

Hello  My Name Is Awesome
Author by: Alexandra Watkins
Release: 2014-09-15
Editor: Berrett-Koehler Publishers
Pages: 96
ISBN: 9781626561885
Language: en
Available :

SUMMARY:

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Teach Social Media

Teach Social Media
Author by: Matthew Kushin
Release: 2019-08-12
Editor: Unknown
Pages: 230
ISBN: 1088489915
Language: en
Available :

SUMMARY:

"When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the field with his through and innovative assignments. His new book Teach Social Media: A Plan for Creating a Course Your Students Will Love is a must have book for educators who want to create an amazing social media class for their students. Matt is not only able to discuss these ideas for these assignments, but has actually implemented them, allowing him to show he walks the walk as a social media professor. If you're looking to have a book that integrates various assignments from all aspects of social media, make sure to buy this book immediately!" - Karen Freberg, Ph.D., Associate Professor in Strategic Communications at University of Louisville and author of Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. "This is a must-read book for any educators in social media! Dr. Kushin provides a clear and practical roadmap for professors to craft an exceptional social media class. A top concern among faculty who teach social media is the tension between staying relevant and applying the information, while creating a structured course that can run effectively semester to semester. This text is exactly what is needed. It helps faculty understand how to gain a rigorous learning environment that gives students the hands-on experience so necessary in social media education." - Carolyn Mae Kim, Ph.D., Associate Professor of Public Relations and Director of the Public Relations Program in the Department of Media, Journalism and Public Relations at Biola University and author of Social Media Campaigns: Strategies for Public Relations and Marketing. About Save time with this 15-week social media course plan. Engage your students with project-based learning. Prepare your students for an ever-changing social media environment with a course that focuses on adaptable knowledge, skills and abilities. Designed around a semester-long social media project, this book provides an end-to-end plan for building and executing a social media class from the ground up. It includes a 15-week syllabus with integrated assignments and activities. By providing lecture ideas and guidance in a how-to style, this book coaches you on how to build a class that is uniquely yours. Turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. This is not a 'it's on the test' type of class. Your students will learn by doing. The social media environment is transforming at lightning speed. Students must learn more than software skills. That's why this book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making. The economic realities of higher education present challenges to social media professors. Many departments lack access to software and resources. This book shows you how to deliver a high quality, experiential class on a shoe-string budget. Both new and experienced professors can use this book to #TeachConfident in the hyper-evolving social media space. This book is uniquely crafted for educators preparing students for careers as professional communicators in fields such as public relations, marketing, and related specialties. Includes Syllabus Sample Assignments Activities Information about software tools and resources

The Dip

The Dip
Author by: Seth Godin
Release: 2007
Editor: Penguin
Pages: 80
ISBN: 1591841666
Language: en
Available :

SUMMARY:

The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

Magic Words

Magic Words
Author by: Tim David
Release: 2014-12-02
Editor: Penguin
Pages: 160
ISBN: 9780698164192
Language: en
Available :

SUMMARY:

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help

Has Anyone Seen My Sex Life

Has Anyone Seen My Sex Life
Author by: Kristen Bailey
Release: 2020-02-14
Editor: Bookouture
Pages: 350
ISBN: 9781838882358
Language: en
Available :

SUMMARY:

‘One of the funniest books I have read. Ever!… I absolutely LOVED this book and I just know that it’s going to be in my top books of the year!’ Star Crossed Reviews, ⭐⭐⭐⭐⭐ It’s normal for your washing machine to get more action than you, right? I wake up, bleary-eyed. It’s been two years, six months and three hours since I last shaved my legs, and the llama-patterned knickers I’m wearing have seen better days. We have seven minutes before the kids wake up, and my husband shuffles closer. ‘Ouch,’ he says, a piece of Lego sticking into his back. Then, a light comes on in the landing. Small footsteps creep down the stairs. A little voice screams, ‘IS SOMEONE COMING TO MAKE BREAKFAST?!’ All hope of having some ‘alone time’ is replaced with wondering if we’ve run out of Cheerios, thinking about the overflowing laundry, and remembering that I forgot to take out the recycling. Again. Just a typical Monday morning for the Morton family… Except today, when I go downstairs in my dressing gown, I find something. Something belonging to my husband. Something that definitely wasn’t in the wedding vows. And it’s either going to make us… or break us. An utterly hilarious and unmissable novel for anyone who has ever felt like they spend more time washing the dishes than getting lucky. Fans of Why Mummy Drinks and The Unmumsy Mum, and rom-coms by Sophie Ranald and Sophie Kinsella, will ugly laugh at this gloriously funny and relatable read. Readers totally love Has Anyone Seen My Sex Life?: ‘Absolutely hilarious!! Seriously, I haven’t been able to put this one down!… I have not stopped laughing… One of those books which is perfect after a stressful day because you are guaranteed to laugh out loud… Loved it… Devoured this book in just a few hours… Impossible to put down.’ Little Miss Book Lover 87, ⭐⭐⭐⭐⭐ ‘I’ve read books which have made me laugh before – but this time I couldn't stop!… I have giggled hysterically… It's so very, very funny! My long suffering other-half is used to me giggling maniacally when I'm reading, but this took things to a whole new level… A right good laugh… Absolutely hilarious… Yes, it's THAT funny! Without a doubt, worth a full house of stars.’ Grace J Reviewer Lady, ⭐⭐⭐⭐⭐ ‘Oh my days… I was howling in bed! The hubby wasn’t happy… Said that amount of laughter should not be coming from the bedroom!’ Emma the Little Book Worm, ⭐⭐⭐⭐⭐ ‘Tears were running down my face, I was laughing so hard.’ I Am Indeed, ⭐⭐⭐⭐ ‘Hilarious. It will have you laughing out loud from beginning to end! Brilliant… I’m still smiling about this book now.’ Between the Pages Book Club, ⭐⭐⭐⭐ ‘I just could not stop laughing.’ Crossroad Reviews, ⭐⭐⭐⭐⭐ ‘Whoa!!... Kept me laughing… Had me in splits… This book was perfect.’ Shalini’s Books & Reviews, ⭐⭐⭐⭐ ‘Absolutely brilliant… I have never laughed aloud so much when reading… I so want this book to be the bestseller of 2020… Safe to say I will be gifting copies of this book to my female friends.’ Goodreads Reviewer, ⭐⭐⭐⭐⭐ ‘Hilarious… Had me laughing out loud… I genuinely loved this book.’ The Bespectacled Bibliophile, ⭐⭐⭐⭐⭐ ‘A laugh-a-minute comedy… I began laughing at about page 2 and didn’t stop until the end… Funny-as-hell!! I challenge anyone, man or woman, to read this book and not find at least one bit of it where you can say “yep…that’s my life”!!! This is a book that I started reading with tears in my eyes from laughing and rounded it off wonderfully with tears of sadness!!!… Fab, fab, fab!!!’ Stardust Book Reviews, ⭐⭐⭐⭐⭐ ‘There are funny books that make me smile and there are hilarious books that make me laugh out loud. For me this one definitely belongs in the latter category… I totally adored it.’ B for Book Review, ⭐⭐⭐⭐⭐ ‘The laughs never stopped… Will give you a good bellyache from laughter.’ DarnCuteBookReviewGirl, ⭐⭐⭐⭐⭐

Ideas Influence and Income

Ideas  Influence  and Income
Author by: Tanya Hall
Release: 2018-05-27
Editor: Greenleaf Book Group
Pages: 224
ISBN: 9781626345157
Language: en
Available :

SUMMARY:

A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Contagious

Contagious
Author by: Jonah Berger
Release: 2016-05-03
Editor: Simon and Schuster
Pages: 256
ISBN: 9781451686586
Language: en
Available :

SUMMARY:

Upper Saddle River, N.J. : Creative Homeowner,

The Righteous Mind

The Righteous Mind
Author by: Jonathan Haidt
Release: 2013
Editor: Vintage
Pages: 500
ISBN: 9780307455772
Language: en
Available :

SUMMARY:

Presents a groundbreaking investigation into the origins of morality at the core of religion and politics, offering scholarly insight into the motivations behind cultural clashes that are polarizing America.